With the proliferation of millions of smart speakers, Spotify has become one of the most popular streaming services around, often the app of choice when people are playing music in homes and at parties. The current lack of social elements within the Spotify experience today is perplexing, given the fact that Spotify is an increasingly social company. Spotify Voice made its debut in March, but the website encourages users to “Watch this space” to find out about additional surfaces beyond mobile apps for Spotify Voice in the future. The service is currently listed in the Voice Assistants section of the Spotify website alongside Alexa and Google Assistant. You launch Spotify Voice with a long press of the search button in the mobile app.

Spotify Voice is just a startįor Spotify’s 83 million paid premium users, Spotify Voice powers basic artist and song search requests and responds to things like “Play upbeat music” or “Play something I like” to launch a daily mix playlist automatically generated by Spotify. To be clear, Spotify has not yet said it intends to create an intelligent assistant for smart speakers, but job listings that emerged prior to an initial public offering in February invited applicants to join the company’s effort to create its “ first physical products.” A voice search option is another clue the company may be laying groundwork for the launch of an AI assistant.

Spotify voice search